In the midst of the COVID-19 pandemic, Facebook has published new, 64-page key tips and notes for brands and organizations to keep in touch with their Facebook and Instagram audience.
The guide covers all aspects of Facebook and Instagram content, including stories, live-streaming, IGTV, groups and more. Each section contains key insights for viewers regarding the epidemic, as well as notes on how to best use the latest features and updates.
Here is an overview of some key points:
First, Facebook provides tips to remember when communicating at this time.
The guide gives you more specific instructions on how to connect, which also includes the types that best serve your community during lockdowns.
In the context of more functionality-specific advice, Facebook suggests tips on that you consider when going live:
In Stories content:
And how you can ensure you’re creating top-quality material:
There are also notes on working from home effectively, account security consideration, Branded Content tips, Creator Studio notes, Crowdtangle insights, and more.
There is a stack to pick up – if you are looking for tips on ways to increase your Facebook and Instagram usage or key points, this guide is worth downloading and viewing. Although you are confident that you are making the best impression on all devices and functions, there are some useful pointers to consider.
You can download Facebook’s “Connecting people during the COVID-19 pandemic” guide book here.