Twitter brings Fleets to India, New way to show your thoughts

Twitter starts testing Fleets in India. It is a self-disappearing tweet similar to Instagram Stories that will vanish in 24 hours and will not have retweets, likes or public comments.

As part of its constant endeavour to make it possible for people “to have conversations in new ways with less pressure and more control”, Twitter has started testing Fleets in India. These self-disappearing tweets will vanish in 24 hours and will not have retweets, likes or public comments. India is among the first markets after Brazil to get this new feature.

How does Fleets work?

Fleets are a new way to start conversations from your fleeting thoughts. Fleets disappear after 24 hours and don’t get Retweets, Likes, or public replies. Similar to Tweets, Fleets are text-first, but you can also add videos or photos. If you want to reply to a Fleet, tap on it to send a Direct Message or emoji, and continue the conversation in your DMs. Your followers can see your Fleets at the top of their home timeline. And anyone who can see your full profile can find your Fleets there. If you have open DMs, anyone can react to your Fleets. If you have protected Tweets, only people who follow you can see your Fleets at the top of their timeline or by clicking on your profile photo.

What was the idea behind this feature? What problem are you solving here?

Twitter is where people go to see and talk about what’s happening. But, some people tell us that they’re uncomfortable to tweet because tweets are public, feel permanent, and have public counts (Retweets and Likes). There’s also the feeling that a good tweet has to have a lot of likes, RTs, and replies. We want to make it possible for people to have conversations in new ways with less pressure and more control, beyond tweets and Direct Messages. That’s why we are testing Fleets, a new way to start conversations from your fleeting thoughts with no likes, no retweets, no public replies, and no permanence.

Rakesh Mishra

I am Rakesh Mishra (Digital Marketing Expert), from Delhi. I have written few books on Social Media and Digital Marketing. Expert In : PPC | Google Ads | E-commerce | Amazon Marketplace | Flipkart | Paytm & Other Marketplaces... | Affiliate Marketing | Social Media Marketing | Content Marketing | Email Marketing | WhatsApp Marketing | SMS Marketing | Influencer Marketing | Blogger Marketing

9 thoughts on “Twitter brings Fleets to India, New way to show your thoughts

  1. Loved to see the detailing of the feature. Have tried it yesterday didnt see much traction though. Hoping it will pick up soon

  2. I already saw so many fleets, it’s fun!
    Yes, it’s a new version of Insta stories minus the images.
    Seems nice and now people can speak their mind knowing the fleet will disappear in 24 hours!

  3. Yes, i have seen this on twitter. It is nice feature like facebook and instagram. People gave positive response. Thanks giving detailed information of this through this post

  4. Ya I read about Fleets on Twitter. It’s a cool concept on Twitter and they are a better version of Instagram stories. I have not yet started to use it but will start using it soon.

  5. It’s nice that Twitter is catching up on the trend. However, I still fail to understand why does it need Fleet? People are anyway active on twitter more than ever.

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