Facebook & Instagram advertising campaigns engineered for maximum return on ad spend — from creative strategy and audience targeting to full-funnel optimisation.
Every layer of Meta advertising handled — from strategy to creative to optimisation — so your budget works harder.
Custom campaign architecture for your goals — lead generation, e-commerce sales, app installs, or brand awareness — with the right objective, structure, and bidding strategy.
Deep audience research using interest targeting, lookalike audiences, custom audiences, and retargeting to put your ads in front of the most qualified people.
Ad creative briefs, copy writing, and creative testing frameworks to find the visuals and messages that stop the scroll and drive action.
Multi-stage retargeting sequences that re-engage website visitors, video viewers, and social engagers to maximise conversion rates and reduce acquisition costs.
Continuous monitoring, A/B testing, bid adjustments, audience refresh, and budget reallocation to keep ROAS improving month after month.
Clear monthly reports with ROAS, CPL, CPA, reach, frequency, and actionable insights — never just vanity metrics.
A structured process that removes guesswork and builds campaigns that compound in performance.
Review your existing campaigns, pixel setup, audiences, and past performance data.
Campaign structure, audience matrix, creative brief, and 90-day roadmap.
Campaigns launched with systematic A/B testing of creatives, audiences, and offers.
Daily monitoring, bid optimisation, and underperformer elimination.
Budget scaled on winning ad sets and audiences for compounding ROAS growth.
Full transparency on what's included in your Meta Ads management retainer.
Complete Meta Ads account setup / audit
Facebook Pixel & Conversions API setup
Audience research & targeting strategy
Ad copy writing & creative briefs
Campaign launch & management
Weekly A/B testing & optimisation
Retargeting funnel setup
Monthly performance report
Strategy call (30 min/month)
WhatsApp priority support
I recommend a minimum ad spend of ₹30,000–₹50,000/month to gather meaningful data and optimise properly. My management fee is separate. Starting focused and scaling as results come in is the smartest approach.
The Meta algorithm needs a learning phase of typically 7–14 days per ad set. You can expect meaningful data and initial results within 30 days, with ROAS improving significantly by months 2–3 as optimisation compounds.
Yes. Meta Ads Manager runs both platforms. I optimise placement strategy based on your audience and creative format — some campaigns perform better on Instagram Stories, others on Facebook Feed — and I test across placements to find what works.
I write all ad copy and provide detailed creative briefs. For graphic design and video production, I can collaborate with your existing team or recommend trusted creative partners. Creative costs are separate from management fees.
Absolutely. I manage lead gen campaigns (for services, clinics, real estate, B2B) as well as product sales campaigns (catalogue ads, dynamic retargeting, ROAS-optimised campaigns) for e-commerce brands.
Book a free 30-minute strategy session and get a custom Meta Ads roadmap for your business.