Your website is either your best salesperson or your biggest liability. I turn it into a measurable growth engine — through CRO, analytics, and systematic optimisation.
Behavioural analysis, heatmaps, session recordings, and A/B tests that identify exactly where visitors drop off — and what to do about it.
Research-backed landing page design and copy that speaks directly to your audience's intent — turning traffic into enquiries and sales.
GA4 configuration, event tracking, goal setup, and custom dashboards so you always know what's working and what's wasting your budget.
Technical performance audit and improvements — faster loading, better LCP/CLS scores, and a smoother experience that keeps visitors engaged.
Full audit of your website's user experience — identifying friction points, confusing navigation, and missed conversion opportunities at every touchpoint.
Structured testing roadmap with prioritised hypotheses — so every month your website gets measurably better at turning visitors into customers.
Technical audit, analytics review, heatmap analysis, and UX assessment to baseline current performance and uncover the biggest leaks.
Prioritised roadmap of experiments and improvements ranked by potential revenue impact vs. implementation effort.
Implement tracking, speed improvements, and on-page CRO changes. Launch A/B tests on highest-traffic pages first.
Read test results with statistical rigour, document learnings, and fold winning variants into the permanent site experience.
Apply learnings across your full site, expand the testing programme, and compound gains month over month.